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2014-03-05 10:02:27
How to Throw the Perfect Open House


Selling a home is a big deal, and it can be emotionally draining. If you’re gearing up for an open house, this is a big step in the process—make sure you’re ready. There are tips and tricks from experienced real estate agents that can help make your event a big success. However, to really shine, it’s crucial to have a trusted Realtor by your side. They’re pros and can help you make the most of the big day (or weekend), providing as much support as you need. Otherwise, here are a few simple steps for optimizing an open house.

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Make the Most of Technology…


Homebuyers want convenience, so work with a real estate agent that utilizes the latest technology when marketing houses. Having a mobile-friendly site that makes searching for open houses easy is key. A website with responsive design that best showcases houses, is easy to navigate and works well on any mobile platform can help get the right people through the doors. After all, this is an open house, not a free for all, and you deserve quality buyers who are looking online before ever heading to a showing.


…But Still Stick with What Works


All types of people might be your future buyers, and not everyone depends heavily on technology. In fact, a number of homebuyers might prefer traditional approaches. Something as simple as an attractive open house sign strategically placed in key areas before the event can work wonders. Nicknamed “riders,” these signs can be mounted on top of for sale signs, too. Don’t dismiss the odds that someone driving by might be your future buyer.


Rally the Troops


In addition to a skilled Realtor, don’t forget about your neighbors. Homebuyers aren’t just looking at your house—they’re also checking out the whole area, and your neighbors can make or break the whole operation. If well executed, they can double as marketers and scouts. Consider inviting your neighbors to the open house, which will also serve as a courtesy notice that the street will be busy during the event.


Make the House Un-Homey


Buyers want to imagine themselves living in the house, and are not there to see remnants of your family vacations or “unique” decorating ideas. A neutral home is a sellable home, but this can be an emotional task to undertake. Realtors can help with this process and know exactly what buyers want to see—which is essentially a model home. If you’re getting ready to sell, you might as well start packing the non-essentials early, such as photos and keepsakes that make a house seem a little too personal.


Enjoy a Mini Holiday


Have you ever viewed a home or apartment with the current owner or tenant still there? It’s a little awkward to say the least. Use the open house to take a mini vacation, and don’t forget to take the pets, too. Trust your Realtor to professionally show the home in an environment where homebuyers will feel comfortable exploring and asking questions (without worrying about offending you with their queries).


The absolute best resource you have is a real estate agent, especially during this important time. Get a pro on your side, and the open house process is sure to be smooth sailing—and your homebuyer might just make an appearance.

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