10 Ways to make an open house successful
Are you about to sell your home or condo? If so, be sure and study this article about open houses. When you pick your REALTOR ® have that real estate agent read this article too.
10 Ways to make a “real estate” open house successful
I write about this topic because most REALTORS® will tell you that open houses don’t work. They may say that holding an open house only find buyers for them, not for your home. While there is some credence to the suggestion that they find buyers for other homes, open houses can work. This article is to provide ways to make it work for you.
First consider this, why do builders have site agents for their developments? If it didn’t help considerably why would they go to the expense of a model home? Why would an agent take less commission to sit a site? Why would they advertise their hours of being open? I have seen statistics that suggest only 2 to 3% of homes are sold via open houses. Even if the numbers were that low I would want to find that buyer that found the home that way. I have done several studies of our local Salt Lake City home sales numbers. Surprisingly, each survey I have done, in several different price ranges, show the number of homes sold by the listing agent to be about 11%. I’ve shared that finding with other real estate agents. None seem to believe it to be accurate. A closer look indicates that I was including builder sites in the survey.
Builder open houses are not always all day, seven days a week. The hours are often limited to the highest likely traffic times.
My suggestion, my approach is to treat an open house for your home to be as important to you as it is to a builder to have site agents.
The push back you might feel as an REALTOR® or from your REALTOR® is logical for a few reasons. First, they may have several listings, how can they promise a lot of open houses under these conditions. Second, they may truly have had enough experience to feel it doesn’t work well, is a waste of time. A few months ago I sat a Saturday open house for a colleague and no one came, what a shame. It was a spur of the moment arrangement in a close to downtown Salt Lake City home. I didn’t implement all of these ten suggestions I am offering now to make your homes open house a success.
It is my experience that real estate agents, even those that don’t relish holding an open house, believe you are expecting to have yours held open. Hopefully this article will help it be successful
by Larry K Cragun, REALTOR®
MediaOne Real Estate
4770 S 5600 WWest Valley City, UT84118Phone: 801-204-6000 URL of Map
Blog Archive2014-12-31 05:46:07
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